• Are you concerned your pricing is too high or too low?
  • Have your customers mentioned they can buy in a different manner form a competitor?
  • Are you losing business?
  • Have your costs increased or decreased recently?
  • Are market conditions forcing you to rethink how you sell your products or services?
  • Are you introducing a new product?
  • Are you starting a new business and not sure how to position your products?
  • Has a competitor gone out of business?
  • Has new technology become available that affects your product delivery?
  • Do you have an opportunity to source from new vendor?
  • Are your customers or prospects asking for a different way to buy from you?